TV personality and model Umemiya Anna (31) has found herself a new boyfriend. The (not so) lucky guy is 31-year old entrepreneur Nojiri Yoshitaka. Anna recently divorced after the birth of a child and the briefest of marriages, a result that only reinforced her image as one of Japan’s most spoilt rich kids. She is the daughter of actor Umemiya Tatsuo. Nojiri will need to make sure that his bridal business, which took in a reported ¥5 billion last year, continues to do well if he’s to support her in the manner to which she is accustomed.