Fashion CEO Arrested in Paparazzi Assault

Paparazzi down, Ochi Masato, Chieko


The husband of talento Uehara Sakura was arrested on Saturday night for assaulting a paparazzi. Endo Noriaki (37), founder and president of the Devilock street fashion brand, and his wife were attending the central Tokyo wedding reception of TV producer Ochi Masato (43) and his model/actress wife Chieko (22), who actually got married in July of last year. Endo was trying to take a photo of Uehara and the happy couple outside the Fendi store in Kita Aoyama when a photographer for a weekly gossip magazine tried to push him out of the way. Enraged, Endo’s floored the photographer with a single punch to the solar plexus. And when the man stayed down, police and an ambulance were called. Endo was arrested on the spot and the man taken to a nearby hospital, where he recovered consciousness. Endo and Uehara (32) married in 2003. She was pregnant at the time but later had a miscarriage. Endo has opened several Devilock stores overseas and toured as a DJ in the U.S. last year.