Happy New Year of the Horse

A belated Happy New Year to all of our customers. 2013 was a good year for us and 2014, the Year of the Horse in the 12-year zodiac, is off to a galloping start. We’re seeing lots more orders than we did at this time last year, so that’s a good sign that things are starting to pick up in the global economy. And of course in our case the weakened Yen helps.

Gold plated horse
A gold-plated bronze horse, sold by Ginza Tanaka in Nagoya for ¥15 million.

People here in Aichi prefecture have a reputation for liking things gaudy and expensive. So it was no surprise to see one jewelry store in Nagoya promoting its New Year sale with this ¥15 million ($150,000) full-size, gold-plated bronze horse. Although it’s modeled on an actual racehorse, that’s a lot to spend on a horse that’s not going to earn its keep by winning a steeplechase or two. If that’s too rich for your blood, Ginza Tanaka is also selling gold statuettes and oban (traditional oval coins) with a horse motif for a more moest ¥1.4-1.7 million ($14-17,000).

But don’t worry, you don’t have to spend a fortune to get your year off to a golden start. Our store lineup now includes a gorgeous little gold Maneki Neko, or lucky beckoning cat. These figures are traditional placed in the entranceway of a home or business, where they beckon to new customers, friends or even lovers! And the gold symbolizes the fortune that is headed your way. A bargain for just $25.95.