One of the most visible faces in TV commercials these days, Yamada Yu (photo, 20) is in yet another new CM. The latest one for Kanebo cosmetics features the young actress-model at the ocean under a deep blue sky. Yamada’s captivating smile is also working for Vodaphone, and she has been getting bigger parts in TV dramas. Like many top models, the Okinawa native got her start in the young women’s magazine CanCam.
• But the current CM Queen is actress Hasegawa Kyoko (26). Currently featuring in eight different commercials, including Canon’s Pixus, NTT DoCoMo, and Nihon Seimei, she made the No.1 spot despite not even being in the Top 10 last year. The rankings are based on on-air time in the Kanto, Kansai and Nagoya regions. The celebrity with the most actual ad contracts is Ueto Aya (19) with 18.